Nice to Meet You!

I'm Lauren, and I’ve spent the past 8+ years working across content, SEO, and digital strategy for B2B and B2C brands in finance, SaaS, healthcare, e-commerce, home services, and more.

I enjoy the problem-solving side of the work, whether I’m uncovering a search opportunity, improving a website, simplifying complex content, or finding better ways to connect search visibility with business goals. I’m also exploring AEO and how AI is changing the way people discover brands online.

I'm based in Rochester, NY but am originally from the Hudson Valley. Outside of work, I love running, baking, reading, keeping up with all things Bravo, going to concerts, and spending time with friends and family.