Work
Website copy, landing pages, and SEO-focused blog content — with live examples.
I helped launch Auburn Sheds’ new website by developing SEO- and AEO-focused homepage and landing page content, while organizing the site structure, navigation, and sitemap around both search and user needs. I also collaborated on design elements to create a cohesive experience from search through conversion.
View live page
I developed SEO- and AEO-focused homepage content while helping organize the broader website around the services and information prospective patients are searching for. My work also included planning inner landing pages, sitemap structure, and header and footer navigation to create a stronger foundation for both search visibility and usability.
View live page
I developed a localized service areas landing page designed to strengthen Everdry NY’s visibility for basement waterproofing services across its target markets. The page combines local and service-based keyword targeting with individual location content, interactive elements, and clear conversion paths.
View live page
I identified an opportunity for new evergreen content through local competitor and content gap research, then developed a landing page targeting searches around different types of eye tests. The page now ranks for 30+ keywords and has become a meaningful source of organic traffic to the website.
View live page
I helped build out the Wine Trail’s individual winery pages with unique, locally relevant content highlighting each winery’s experience and offerings. I also helped structure the pages with user-friendly features, including a sticky information sidebar and responsive layouts designed for both desktop and mobile visitors.
View live page
Using competitor and content gap research, I developed an SEO-focused article around a common homeowner question with strong relevance to First American’s services. The content targets question-based searches while giving readers practical troubleshooting information and a natural path to explore home warranty coverage.
View live page
I developed this article around one of the most important questions prospective home warranty customers ask, combining search intent with clear, educational content about coverage. The article now ranks for 200+ keywords and has earned visibility within AI-driven SERP features.
View live page
I developed this SEO-focused article to answer a high-volume mortgage payment query directly related to Rocket Mortgage’s expertise. The content combines educational guidance, FAQs targeting related searches, and interactive conversion opportunities that help readers move from research toward exploring their mortgage options.
View live page
I developed this personal finance resource around the search intent of users looking for practical help creating and managing a budget. The article combines SEO-focused educational content with an actionable budgeting template, related financial guidance, and opportunities for readers to explore Rocket Money’s tools.
View live page
I identified cost as an important content opportunity through competitor research, keyword research, and analysis of the questions appearing in traditional and AI-driven search. I developed the article to answer those questions clearly while connecting users with the orthodontic treatments and financing information most relevant to their search.
View live page